Media Relations
- Work with international and national media contacts in both print and broadcast media
- Develop and nurture strategic media contacts to fit the communication goals specific to your brand and program
- Provide “turn key” programming including: story ideation, content research, press material writing, media list creation, pitching, reporter interface and recap reporting
- Show a proven track record of successful media relations from community papers to major trade publications, national broadcast and international print
Case Study:
The Kohler Design Center updated its look with six new designer vignettes and wanted to make sure the world new about it. gaskinpr was commissioned to lead the national media campaign focused on spreading the word of the new rooms to consumers and the design world through long-lead and short-lead publications. After designing a strategic plan incorporating tactics, timelines and key audiences; media material development, distribution and pitching commenced. The outcome was coverage in more than 275 publications across the United States and key magazine placements including: LUXE, Interior Design, Traditional Home and Lakeshore Life & Style.
