"I just wanted to say thank you on behalf of the college for your time and efforts dedicated last year to the Movers & Shakers Gala marketing subcommittee. As a result of your development of the charity communication strategy, nearly $100,000 in vote sales were generated…that’s quite an accomplishment!"
Director of Major Gifts & Annual Fund, Lakeland College.
After a successful first year of a fundraising gala, Lakeland College engaged gaskinpr to build upon the marketing program for the gala. gaskinpr immediately saw an untapped marketing angle and built a plan on how best to use the additional resources to spread news of the fundraiser and grow event net. Ultimately, the plan proposed by gaskinpr amounted in increase revenue of more than $100,000 for the event and through the use of social media grew support for the evening via online donations reaching an audience beyond the attendees.